B-Boy Rock Steady + Battle Ready (Psalm 1:1) is a brand identity and merchandise project created for a men’s Christian podcast preparing to launch. The client had previously received a logo that felt cheap and didn’t reflect the tone of the message or the personality behind the brand, so the goal was to rebuild the identity with a stronger concept, cleaner execution, and a style that felt authentic to the host.

Over a four-week timeline, I served as the lead designer and collaborated closely with Isaac, who came in with a clear vision—sharing reference images, sketches, and a specific color palette. My role was to translate that direction into a cohesive logo system that captured a gritty, graffiti-inspired vibe without sacrificing professionalism or legibility. The final identity was built to scale across digital use and apparel applications, including hats, shirts, and hoodies.

This project established a more premium foundation for the brand as the podcast prepares to go live, with the case study set to be updated once the show launches and the identity is fully rolled out.