From 2016–2018, I worked as a Junior Graphic Designer for the Chicago Wolves (AHL), creating high-visibility creative that lived across in-arena graphics, large-format print, merchandise, and select digital promotions. The work was built for real production constraints and public visibility—designed to read clearly at arena scale on jumbotron/ribbon boards, rink dashers, and signage, while still translating to print and merch that fans could take home.

My strongest branding moments came through the Wolves’ recurring charity events: Brews & Bites, Get Fed, and Wine Tasting. For these programs, I developed event identities and produced fan-facing deliverables such as custom apparel, player-themed wine labels, and beer packaging/beer caddies. Each event needed its own personality and premium feel, while staying consistent with the Wolves brand system and team-color discipline.

This role demanded both creative range and speed. Leading into the season, I typically delivered 10–25 assets per week, and during the season averaged 5–10 assets per week, maintaining accuracy for print production and consistent brand execution under tight timelines. The result was a more modern, cohesive presentation across seasonal campaigns and recurring events—work that helped these charity experiences feel recognizable, elevated, and repeatable year after year.