ELBA'S LA COCINA

PROJECT TYPE

UX/UI Design, Mobile App Design, & Brand Identity

ROLE

UX Designer
(Capstone Project)

PROGRAMS

YEAR

2021

This food truck ordering app was designed as part of my Google UX/UI Design Certificate through Coursera, focused on creating an intuitive mobile experience for customers to find a food truck, browse the menu, and place an order with minimal friction. While the project was rooted in accessibility and location-based discovery, it became personal during development—my grandmother passed away, and I chose to name the concept in her honor while keeping the original goal and course requirements intact.

Working independently, I developed the brand and product foundation from the ground up, including a custom logo, modern visual direction, and a cohesive system of color and typography. From there, I built wireframes and a design system, created a low-fidelity prototype, and finalized the experience in Figma as a high-fidelity prototype—prioritizing clarity, legibility, and a seamless ordering flow. I intentionally avoided generated logo shortcuts and designed the identity myself to keep the project original and meaningful.

This project served as a key milestone in my UX/UI learning journey and helped me successfully complete one of my certificate program deliverables. Below you’ll find mockups, links to the Figma artboards, and the full case study walkthrough.

LOGO CONCEPTS

FIGMA PROTOTYPE