Habloft LLC is a fast-turnaround branding and print project created to help Omar Sanchez who is a real estate agent stand out in a competitive market through a premium, modern business card system. The company didn’t have a standardized business card, so the goal was to establish a consistent, professional layout that felt distinct from typical real estate templates while still aligning with the Habloft brand.

After early versions suffered from unclear creative direction, I gradually took full ownership of the design process. In 2020, with complete creative control, I developed a modern, timeless logo that became the foundation of the brand. From there, I expanded the identity across barber capes, bibs, chair designs, apparel, signage, and social media—creating a consistent and recognizable presence both in-shop and online.

The rebrand helped drive business growth and increased the overall value of the shop when it was sold. This project sharpened my ability to manage real-world clients, budgets, and long-term brand evolution.