Final Cuts Barbershop is a long-term branding project that evolved from an early logo refresh in 2017 into a fully realized brand system still in use today. I served as the lead freelance graphic designer, guiding the identity through multiple iterations as the business grew.

After early versions suffered from unclear creative direction, I gradually took full ownership of the design process. In 2019, with complete creative control, I developed a modern, timeless logo that became the foundation of the brand. From there, I expanded the identity across barber capes, bibs, chair designs, apparel, signage, and social media—creating a consistent and recognizable presence both in-shop and online.

The rebrand helped drive business growth and increased the overall value of the shop when it was sold. This project sharpened my ability to manage real-world clients, budgets, and long-term brand evolution.