The Tipsy Raven is a fictional beer garden brand and website concept created as part of my Google UX Design Certificate coursework, based on a prompt from Sharpen. The project focused on designing an accessible, user-friendly web experience with a primary journey centered on ordering a six-pack for pickup—keeping the flow simple, intuitive, and easy to complete.

Working independently, I developed the brand identity and website design from the ground up, including a custom logo, color and typography system, and basic brand guidelines to keep the experience cohesive. Using Adobe XD (by design, to broaden my tool experience beyond Figma), I built a clean interface with a gritty-modern tone that matched the brand personality while staying legible and accessible. Additional pages were included to expand the user journey and support a more complete website experience beyond the core pickup order flow.

This project served as a key deliverable toward completing my Google UX course certification, and the final output includes mockups, artboards, and supporting case study documentation.